Provider of Networking Infrastructure Solutions

cyberspace, data, wire-2784907.jpg

SERVICES PROVIDED

Pay-Per-Click (PPC) Advertising

Organic Social Media Marketing

Paid Social Media

Project Overview

This network cabling system distributor, teamed up with Moon Technotronics to boost their brand presence and enhance engagement. The client initially had limited knowledge about the power of social media marketing and struggled with a clunky website checkout process, hampering their lead conversions.

Through our collaborative efforts in social media marketing and paid advertising, we witnessed a remarkable uptick in brand recognition and improved lead conversion rates.

Since the launch of our digital marketing campaign, we've observed organic engagement surpassing industry standards. Our initiatives resulted in over 283K video views, 8.1K LinkedIn impressions, and a whopping 142 ad conversions.

The Results

+283K

Video Views

+8.1K

LinkedIn Unique Impressions

+142

Ad Conversions

+5.8K

Ad Clicks

Competitor analysis revealed that among its competitors, the client was the least active brand with the smallest audience base and lowest engagement on social media. Increased posting consistency, improved messaging and engagement initiatives helped drive greater reach and community interaction for the client. Increased posting consistency, improved messaging and engagement initiatives helped drive greater reach and community interaction for the client.

LINKEDIN

  • Impressions: +570K
  • Ad Clicks: +2.8K
  • Landing Page Views: +1.1K
  • Engagement: +12K
  • Reactions: +1.7K
  • Comments: +92
  • Shares: +162
  • Video Views: +42%
  • Unique Impressions: +9.1K
  • Page Views: +1.8K

INSTAGRAM

  • Post Impressions: +399
  • Engagement Rate: +17%

We implemented paid advertising after the client kicked off with social media marketing. Since the client didn’t have a user-friendly checkout process, we suggested collecting leads via a contact form where the company’s sales team can best support its prospects and convert them into paying customers. Additionally, we launched remarketing campaigns that delivered valuable conversions. Increased posting consistency, improved messaging and engagement initiatives helped drive greater reach and community interaction for the client. Increased posting consistency, improved messaging and engagement initiatives helped drive greater reach and community interaction for the client.

PAID SOCIAL MEDIA

  • Video Views: +243K
  • Total Engagement: +4K (July – August 2023)
  • Total Engagement: +2.7K (May – June 2023)
  • Total Engagement Rate: +2% (July – August 2023)
  • Total Engagement Rate: +2% (May – June 2023)
  • Average Click-Through Rate (CTR): +61%
  •  

PPC MARKETING

  • Clicks: +5.8K
  • Impressions: +201K
  • Conversions: +138
  • Cost Per Click (CPC): -14%
  • Google Ads Spend: -7%

The engagement rate benchmark for single-image ads and carousel ads is 0.5%. Video ads have a higher engagement rate benchmark of 1.6% since videos tend to attract more user attention than basic sponsored content

The Execution

We developed a data-driven social media marketing strategy focused on content, audience growth and engagement to help the client catch up with its competitors and surpass them in terms of social media presence and impact.
Our organic social media strategy involved:

  • Optimizing social media profiles
  • Developing brand presence
  • Building a social media following
  • Consistent post frequency
  • Creating a consistent brand look across channels
  • Ensuring Google Analytics is set up to track organic social performance and progress toward the client’s goals
  • Ensuring the client’s website has working links to all social platforms and vice versa
  • Creating content themes that target different audiences for all channels
  • Leveraging social media features such as Instagram stories, highlights, guides and reels that are designed to increase engagement
  • Providing valuable content that will spark current and potential followers’ interests and increase engagement
  • Creating more short video content

Based on the strategic audit, we run several ad campaigns to increase conversion rates and goal completions across channels.

SEARCH CAMPAIGNS

  • Ad Group 1: Patchbox
  • Ad Group 2: Cable Management Solutions
  • Ad Group 3: Network Cable Management
  • Ad Group 4: Server Cable Management

REMARKETING CAMPAIGNS

  • Display Remarketing
  • Search Remarketing